Why GMB Software & Tools Can’t Replace Manual Audits The smell of wet concrete always reminds me of a specific job in downtown Chicago. I was standing outside a storefront that didn’t exist on the map but was taking up space in the real world. Everyone wondered why a top-ranking roofing company vanished from the…
I stood on the corner of 4th and Main, the smell of wet concrete and exhaust fumes hanging heavy in the air. I looked at the brick storefront where a plumbing company claimed to operate. There was no sign. There was no van. There was only a dusty window reflecting a glitch in the local…
I remember the smell of wet concrete after a November storm in Chicago when the call came in. Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number in the secondary verification tier was enough to kill their…
How to Set Up GMB Software & Tools for Automated Reporting The smell of peppermint always reminds me of my first major audit in Chicago. I was sitting in a small office with the scent of wet concrete wafting in from the alleyway. I spent three months fighting a hard suspension for a plumbing client…
The ghost in the GPS coordinates Accurate local data requires tools that simulate real human movement across specific latitudinal and longitudinal coordinates rather than relying on static datacenter proxies. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct…
The pin moved. A three-inch shift on a digital map cost my client forty thousand dollars in monthly revenue. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they…
Why GMB Software & Tools Are Only as Good as Your Data I smell wet concrete and the metallic tang of an upcoming storm as I walk through the urban grid, looking for the physical evidence of businesses that exist only in the digital ether. My job is to find the glitch in the storefront…
The street smells like wet concrete and ozone after a summer storm. I am standing outside a storefront that technically does not exist according to the latest API pull from a major local SEO tool. To the software, this business is a healthy green dot. To my eyes, the windows are boarded up and a…
The smell of diesel and fresh asphalt usually signals a productive day for my plumbing clients. However, I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted…
The forensic analysis of a map pack disappearance Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number in the secondary verification tier was enough to kill their organic trust score. As someone who manages the logistics of…
